Privacy Policy

Your data will only be used to benefit you and your shopping experience.

You have our word that we’ll treat and protect your data like it’s our own.

We’ll give it to you straight and keep you updated with what you need to know.

Let us know your preferences - you decide what and how you hear from us.

We won’t keep your data for no reason. If we don’t need them, we’ll delete them

Protecting your Privacy At Dimprice, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky, but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.

Most of the information you, the customer, provide us with happens when you’re engaging with us and Dimprice. This could be from anything from browsing the site, to purchasing and registering for an account.

When creating and registering an account, you may provide Dimprice with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.

We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.

When it comes to the technology you’re using to shop with, we collect device specific information which can include the model, operating system, unique device identifiers and mobile network information.

When you use our website or services, we automatically collect and store certain information in our server logs. This information can include details of what you search for, your internet protocol address (IP), device information such as operating system, browser language and date/time of any requests you make.

When shopping or engaging with our services we may use your IP address or location services from your device to geo-locate your approximate location. We do this to ensure we’re providing you with a relevant and optimum shopping experience with regards to everything from showing you the correct prices for your country, delivery methods and address options.

We may collect and store information locally on your device using mechanisms such as browser web storage and application data caches. These techniques are used to ultimately enhance your user experience when shopping with us.

We collaborate with several third-party service providers who use various technologies to collect and store information about our customers when using our services. This includes the use of cookies to identify customers, the type of devices they’re engaging with us from and their actions. Want more info on cookies? Get clued up

We, of course, use your address and contact data to ensure we can deliver all the must-buy products you purchase with us to your front door as soon as possible. We will also drop you several emails and text messages to provide you with updates on your order. On this, we also share selected information with our trusted courier partners, so they can also keep you updated on your parcels progress.

If you decide to opt in we’ll use your info provided to keep you up to date with all our latest news and offers. With your permission, we can contact you via email, text or keep things traditional with post. You can edit your marketing preferences, or choose to opt out at any time (hit the unsubscribe button in the email if you don’t have an account), by following these instructions:

We use your card, and address information to process your transaction via our third-party payment processors. If when checking out you select the option requesting us to save your card details for future use, we use a secure storage method called tokenisation which means no one can see or copy your details. Good to know, right?

To protect our customers and services, we use data to prevent fraud and malicious activity. This includes the use of your Internet Protocol address (aka your IP address), device information and address data. This also ensures we meet our legal responsibilities to ensure our business and customers are protected at all times.

We get a pretty good idea of what you like, or might like, from your purchase history, wish list or saved items. We then use this data to show you more stuff you might like.

If you decide to log into your account with us using a third-party service such as via Facebook, some information must be shared for this to work. Doing this helps you log in faster in future and saves you remembering several passwords at once.

If you ever contact our customer service team with a complaint or an issue, we’ll keep a record of your communication to help us in the future with any issues you may have. We may also use this to improve our team and ensure we can answer your questions correctly and efficiently.

We use cookie information and other technologies to provide a personalised user experience to our customers to give them the best shopping experience possible. This allows us to improve the quality of our services, and provide customers with the most relevant content. We use several automated systems that analyse content to provide customers with personalised search results, promotions and offers.

We're pretty big on putting ourselves and our brand out there to keep our customers up to date on our goings on and latest product offering. We do this through advertising. With this, we look to target you, the customer, with our banners and adverts - even when you’re using other websites and services not associated with us.

Our third-party advertising partners and its service providers will deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partner will make the data we provide it pseudonymous, this means it is not personally identifiable.

We also use a number of digital marketing networks, as well as several advertising technologies including pixels, ad tags, cookies, device identifiers and web beacons. The adverts you see from us will use some of the information we’re currently holding about you, or pervious information from your use of our services.

To learn more about the use of this information or to make choices about receiving personalised advertising provided by third parties, please visit the UK Legistration by clicking here

We take the protection of our customer’s data very seriously, so you can trust we wouldn’t, and don’t, sell or distribute any of your personal data to untrusted third parties. We do, however, share relevant parts of your personal information, including your name, address, email address, as well as a record of any transactions you conduct on our website or offline with selected third parties. These are closely selected, monitored and audited companies who assist us in providing our services to you the customer. To help explain what they do we have broken these down to four key categories:

Any other third parties will not receive your personal identifiable information. They may however get access to anonymized data which we use to identify patterns and market trends.

Any third parties processing customer data outside of the EEA on behalf of PrettyLittleThing must participate in the EU-US and Swiss-US Privacy Shield frameworks. This ensures that companies have a standard for protecting and processing your data. We sometimes provide personal information to third parties to perform services on our behalf. If we transfer personal information to a third party, the third party's access, use, and disclosure of the personal data must also comply with Privacy Shield obligations.

We have documented the partners and tools that create cookies that are used by this website and our partners use and their purpose. Please note that we are not responsible for the content of external websites.

When visiting our websites or using our services we use cookies. Not as tasty as they sound – we’ve split info around this into four key cookie groups for your reference.

By using the PrettyLittleThing Website or services you agree to us placing cookies on your device and accessing the information stored within these cookies when you visit or use our services in the future. Please note that deleting or disabling the use of cookies may affect your experience and limit the functionality you can use. Further information about cookies can be found on the ICO website here